A: For both downloadable and physical orders, our e-commerce partners send the license key by email in the order confirmation (it may be referred to as "Serial Number" or "Code"). If you did not see an email after the order, you may want to look for it in the junk mail folder.
For disc-based media (e.g. CDs and DVDs), starting in 2012 the license key is printed on the first disc. Previously, a label could be affixed to the inside of the CD cover (on the side facing the medium itself) or printed on an information sheet.
If you lost the license key, it can be recovered as outlined here.
Please note that the license key is not the number under the GS1 product bar code.